Getting online has become relatively easy in contemporary times with the availability of blogs and various online media. Anyone can simply start writing and disseminating opinion about any topic, individual or enterprise. There are also various comparison sites online that allow people to make comparison between various products and services. In addition, there are a number of review websites that allow people to review just about any topic and with that comes a wide variety of opinions ranging from good to bad and even very damaging. It is difficult enough to control what is said in mainstream media but when it comes to the internet which is extremely diffused, the difficulty level escalates. Statistics from Digimind indicate that the disparity between the buzz and reality is responsible for 80% of reputation damage risks. Considering the fact that 89% of internet users tend not to go beyond the first page of any search resource being used, it is imperative that only the most positive results about you or your enterprise be displayed at all times. If you think online search does not matter, you may wish to consider the statistics from Harris Interactive which reveal that 78% of U.S adults typically look up other people and businesses online before having any interaction with them. A methodology has evolved by which individuals, businesses and enterprises can monitor and positively influence what is being seen about them, thereby effecting a positive image of themselves on the internet. This methodology is referred to as Online Reputation Management (ORM).

Reputation, a foremost provider of ORM services is also one of the pioneers in the field and definitely, a reference point in the practice of ORM. Reputation offers services to individuals, small and medium-scale businesses as well as enterprises. According to Reputation, you are judged by your search results. When it comes to online reputation management, you can never be too small or big to need professional tools and that is what Reputation offers. Boasting of proprietary software technology and world-class professionals in the industry, Reputation helps people to protect personal data, fix search results and manage business reputation. To this this, Reputation ensures that inaccurate, misleading and outdated materials are removed as far away from public view as possible thereby allowing the most accurate and polished search results to surface when people look for you or your business/enterprise online. This ensures that your profile and outlook online is kept as clean and positive as possible.

Signing Up to Use Reputation

Reputation’s sign up process is very smooth and easy. All you need to do is navigate to the website homepage at Reputation.com and click on the ‘Login’ link at the top of the page. On the login page that opens, simply click the signup button. Alternatively, while still on the homepage, click on the ‘Try it For Free’ button to go directly to the signup page. The signup page provides you with a form that contains six fields and the required information includes the following:

  • First Name
  • Last Name
  • Email
  • Phone
  • Zip Code
  • Password

You will be required to indicate your agreement to the site’s User Agreement and Privacy Policy by ticking a small box beneath the form. After doing this, simply click the ‘Sign Up’ button to complete the process.

Costs of Using Reputation

First, Reputation offers you a free consultation which you can schedule by filling out the form on the website or calling 8774893155. There are however distinct price packages for ReputationDefender Suite which is designed for professionals such as doctors, lawyers and celebrities as well as small businesses. These price packages are referred to as sample packages by Reputation and contain first year cost. They may be summarized thus:

  • Defender ($3,000): This provides for 10 professionally packaged, professionally relevant content, publication via 30 topnotch third-party sites with powerful relevance to your niche, 4 specially created microsites/landing pages for you, maintenance of your strategic content on 10 selected sites.
  • Defender ($5,000): This provides for 15 professionally packaged, professionally relevant content, publication via 40 topnotch third-party sites with powerful relevance to your niche, 6 specially created microsites/landing pages for you, maintenance of your strategic content on 20 selected sites.
  • Defender ($7,500): This provides for 25 professionally packaged, professionally relevant content, publication via 40 topnotch third-party sites with powerful relevance to your niche, 8 specially created microsites/landing pages for you, maintenance of your strategic content on 20 selected sites.
  • Defender ($10,000): This provides for 40 professionally packaged, professionally relevant content, publication via 50 topnotch third-party sites with powerful relevance to your niche, 10 specially created microsites/landing pages for you, maintenance of your strategic content on 30 selected sites.
  • Defender ($15,000): This provides for 60 professionally packaged, professionally relevant content, publication via 40 topnotch third-party sites with powerful relevance to your niche, 12 specially created microsites/landing pages for you, maintenance of your strategic content on 30 selected sites.

Benefits of Reputation

Reputation is structured to deliver benefits to three broad categories; Individuals, Small and Medium Sized Businesses as well as Enterprises. Benefits that accrue to these categories include the following:

  • Individuals & SMBs: Reputation enables them to suppress the inaccurate and misleading content about them online by using quality content to dominate search results. They get professional coverage all the way.
  • Businesses: Reputation leverages its proprietary and proven methodology to increase reviews via the use of surveys and in-store tablets. The business reviews ae consolidated by Reputation while highly effective content marketing is carried out in addition to continuous service improvement. The services are managed and these include email campaigns, social media, business reviews and listings as well as on-site tablets.
  • Enterprises: Reputation positions enterprises to dominate local markets by populating key listing with relevant, positive and important information about the enterprise. Enterprises can view all their ORM data in one location when using Reputation. Holistic social media tools are also provided in addition to enterprise-grade analytics among others.
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